Google AdSense is one of the best and most popular ways to monetize your WordPress website or any other website. You can easily add Google AdSense to your WordPress website and make money. Under this article, we will show you some of the best practices on how to place google ads on your WordPress website to increase your earnings. If you are new to Google Adsense, See how to add Google AdSense to a WordPress Website for the first time.
A simple introduction to AdSense on WordPress
Google AdSense is an advertising network run by Google, that gives website owners and bloggers an opportunity to earn revenue by placing ads on their websites. These ads are generated depending on site content and maybe the audience. Having said that, Google AdSense is not the only platform you can use to monetize your site, there are other more than 7 proven ways you can use to monetize your blog.
Best Practices on how to add Google AdSense on WordPress
Adding Google AdSense on WordPress is quite simple, but if not carefully implemented, it can reduce your supposed earnings drastically. Some websites are worth $100 while they can actually make more than $500 with the same traffic and content.
You need to determine where you want to place your Google Ads, but according to my testing, I would recommend you place most of the ads on website sidebar. Okay, let me explain it! Initially, I used to use my sidebar as a place of showing latest posts, social media links, my blog categories and so on. At that time my revenue was way too low, so I decided to benchmark from top earning websites like Tutorials Point and found that they primarily used their sidebar as a place of showing ads.
You can add Google AdSense to your sidebar using the widget. Simply go to Appearance => Widget and add relevant Html Text Widget and paste your relevant Google Adsense Code. Make sure you make maximum use of a sidebar to monetize your blog. There is no specific number of ads you should show, but Google recommends that your content must not exceed the number of your ads, in short, your website should not be ‘Made for Adsense’ (MFA). Mostly you can place up to 3 ads on your sidebar, or even more depending on average lengths of your posts or page content.
How to Potentially Increase your AdSense earnings with Anchor Ads
Anchor Ads (Mobile only) s are mobile ads that stick to the edge of the user’s screen and are easily dismissible. These ads are known for their best Click Through Rate (CTR) which can potentially increase your AdSense earnings. Anchor ads have the same purposes as Vignette ads (Mobile Only). Vignette ads are mobile full-screen ads that appear between page loads on your website and can be skipped by users at any time. The image below shows the difference between achor ads and Vignette ads.
To activate page level ads (Anchor Ads and Vignette ads) click on page Level ads on adsens home page. If you have not activated you will provide a link to your website and adsense will take care of the rest.
Other Best Practices to consider in order to increase your Google AdSense revenue
In order to increase your revenue, there are also other factors to consider. In most of our Adsense related articles, we get questions such as:
1. What’s the best ad size
Although placement is considered as the key factor, we found that best sizes are 336×280 and 300×250. These ads tend to fit on most screen sizes and have the best pay rate as well.
2. What’s the best ad placement
First, the whole goal is to to get more ad clicks, apart from placing your ads on the sidebar, also place ads inside your articles. For better ad experience place ads in articles whose content is lengthy. Please note, sometimes it might even depend on the layout of your blog or website. Place ads where you can get the best conversion for your traffic.
Some users also ask, what about placing ads on sticky sections of your sidebar, or maybe on the floating widget? Well, we are always against that because it’s against Google terms of service and it can lead to termination of your account if google discover.
3. Do niches influence ad earning
The answer is Yes. Although you focus on niches which you can do better, some niches can be more benefiting than others.
My name is Benson Karue, I was Software Engineer Telenet Co LTD before I quit and joined YouTube and Udemy as an instructor. I have real-world software experience and have a Bachelor’s degree in Mathematics and Computer Science with 6+ years of coding experience and winning several competitions and coding challenges.